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Submitted by: James Ramos
Healthcare is notoriously behind other industries when responding to technological advances and audience expectations, so it remains important that marketers push the industry with smart trend adoption.
Tricia Wilkerson (Senior Marketing Specialist, Conifer Health Solutions)
With the constant advancement in science, bio-technology and communication, the world of medical science is continuously evolving. Simultaneously, healthcare as a business industry is rapidly evolving with time and changing its shape. If healthcare marketers try to reach out top-level healthcare professionals and medical executives with their medical offerings then they should be well-aware of the recent market trends and plan their campaigns accordingly.
Understanding Target Audience:
Irrespective of the industry type, no marketer can make a business successful without doing proper market research in prior and having an in-depth knowledge of the specific audience group the marketer is targeting with b2b campaigns. Compared to marketers from other industries, healthcare is lagging behind in doing proper market research, using hard data and analytics.
The success or failure of a marketing campaign stands on the foundation of proper identification of the audience group and building the right buyers persona. Proper research will help marketers to identify the right niche, build personas and plan b2b campaigns targeted to that. By using the right data, marketers can increase audience engagement through micro-targeting their audience through personalized business campaigns and expand their global reach.
Effective Content Marketing:
The use of content now plays a very crucial role in the field of healthcare marketing. Now, the contents have to be more audience specific. The more marketers can identify needs and demands of their target audience and deliver content accordingly, the more chance will be there for them to increase audience engagement and brand visibility. In order to do that, marketers need to be up-to-dated with the dynamic nature of healthcare industry. They have to develop and deliver contents based on issues that are needed for medical practitioners and healthcare decision makers to do their job.
Not only that, marketers also have to be careful about the specific form(s) of contents that are high in demand by their targeted prospects. Is it a blog they want to read or an infographic will be more effective or their audience are just interested in a video more than anything else- marketers should have a clear idea about that!
By using valid and issue-specific contents, marketers can act as source of information for their target and consequently become more credible or reliable to their targeted decision makers to build a business connection with. Marketers have to make sure that the content(s) they are presenting are authoritative, helpful, informative and easy-to-share.
Proper Use of Social Media:
In this era of social media networking and digital marketing, healthcare marketers should effectively start using social media networking sites like Facebook, Twitter, Instagram, and more. But again, before starting with their social media campaigns, marketers should know which platforms are frequently used by their targeted audience group and plan the marketing projects accordingly. Effective social media marketing will lead marketers towards having real-time customer conversation and building long-term business relationship.
Many people think, marketing trends are something that just suddenly appear- out of the blue! And if trends are temporary, there is no need be extra cautious about that. Sometimes thats true, but not always. Most of the marketing trends take place because of definite and concrete reasons. For example, mobile-friendly marketing is one of the latest trends in contemporary healthcare market. Why? According to Healthcare Success, four out of every five Americans use smartphones. If the numbers are true, then marketers will make a huge mistake if they do not make their campaigns mobile-friendly. Now you know why you should follow the trends if you want to conquer the market through effective b2b campaigns, so go for it!
About the Author: James Ramos – Marketing consultant for over 10 yearsWeb:
hcmarketers.com/
Source:
isnare.com
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